• Our Story

    By Levané Lab began with a personal journey. As a teenager, our founder Valeria struggled with frizzy, unmanageable hair and the lack of confidence that came with it. Everything changed when she discovered professional keratin treatments that not only transformed her hair, but also how she felt about herself.

    Driven by that experience, Valeria set out across South America—the birthplace of keratin in search of the most effective formulas. After years of testing and research, she found the one that delivered real, lasting results for all hair types: smooth, healthy, frizzfree hair that feels like your own—but better.

    That discovery became By Levané Lab. A brand built to help others feel confident in their natural beauty with salon-grade results, no compromises.

    • Our Mission

      To bring South America's most trusted keratin formulas to Canada—without compromise. We’re here to deliver smooth, healthy, frizz-free hair through professional-grade formulas that respect both hair and the environment. Our products are cruelty-free, use eco-friendly materials, and are designed to simplify your daily routine. Whether you're a busy mom, a working professional, or someone who simply wants to save time getting ready— at home or even on vacation—our treatments help you achieve effortlessly beautiful hair that lasts. Salon quality results, with more freedom and confidence in your day.

    • Our Vision

      To become a leader in professional hair care, recognized for continuous innovation and solutions that blend exceptional results with a genuine commitment to hair health, sustainability, and ethical beauty. We envision a world where women feel empowered by their hair—not burdened by it. Where smoother mornings, faster routines, and lasting results help create more time for life, not just styling.

Our Values

  • Innovation

    Constantly creating new technologies and formulas to meet evolving hair care needs.

  • Quality

    Ensuring every product meets the highest standards of safety and effectiveness.

  • Sustainability

    Reducing environmental impact through eco-friendly ingredients and responsible practices.

  • Trust

    Building lasting relationships through transparency and proven results.

  • Diversity

    Celebrating the unique beauty of every hair type with inclusive products.

  • Care

    Prioritizing hair health and overall well-being in everything we do.

  • About By Levanē Lab

    At By Levanē Lab, we are redefining hair care with advanced treatments designed to transform, rejuvenate, and enhance every strand. Our innovative solutions including Progressive Keratin Straightening Chocolate, Light Blue, and our Clarifying Shampoo are crafted to meet the diverse needs of those seeking smooth, healthy, and manageable hair. Rooted in South American expertise and powered by real results, we are here to elevate everyday hair routines with professional-grade care no salon required.

    • Progressive Keratin Straightening Light Blue

      Perfect for fine, light, or chemically sensitive hair—including blondes—this gentle formula smooths, tames frizz, and enhances manageability without compromising hair health. A soft yet powerful solution for effortless styling.

    • Progressive Keratin Straightening Chocolate

      Formulated for thick, dark, or resistant hair, this treatment smooths the hair, eliminates frizz, and deeply nourishes for long-lasting results. Ideal for those seeking sleek, shiny hair with intense softness and control.

    • Clarifying Shampoo

      This deep-cleansing shampoo removes buildup, excess oils, and impurities, prepping the hair for maximum absorption of keratin treatments. A must-have first step to ensure long-lasting, professional results.

Happy client say

Definitely worth the keratin treatment, it has definitely made a huge change on me and will continue coming back for more. I love the work and how healthy my hair feels now.

Catalina

Beautiful frizz free hair!! Love love love my hair!! Thank you for making me LOVE my hair.

Stephanie

Thank you so much again!! I'm amazed every time! Thank you so much!

Joselyn